Ask any marketing expert in the field and they’ll tell you that content is the absolute bedrock of communication with both existing clients and potential customers. If customers don’t know who you are, they’ll never trust you enough to work with you.
Your website is the key to communicating your business, but building trust requires more than simply listing your products or services.
Even after people manage to find your page, converting customers is difficult when they don’t believe in the authority of your brand.
So how do you build brand authority?
The answer is simple:
Content strategy.
Blog Content Solves Problems
Industry legend Kristina Halvorson, who published the landmark article “The Discipline of Content Strategy” explains that content must be “useful and usable” — and that all content must be implemented with a core strategy.
She goes on to define the goals of content strategy, which cover everything from the key themes and messages of your output to metadata framework and other SEO attributes that users typically don’t see.
She also says that without a strategy in place, we’ll “keep getting stuck with 11th-hour directives, fix-it-later copy drafts—and we’ll keep on publishing crap.”
Everyone has experienced being on the receiving end of those types of communications.
If you’re just throwing content out into the universe with no strategy and no plan of how to track its impact, it’s the same as screaming into a void. Sure, it might make you feel better and more productive, but the impact is negligible.
Evergreen Content Never Loses Value
As with all types of communication, you need a solid alchemy of quality and quantity.
Blogs articles are evergreen assets that help define brand culture and create a content experience with a purpose, or a roadmap to lead prospective customers to the right place.
In fact, this is why Sterling Content calls its service Blog Curation.
Instead of throwing up random articles and blog posts, the content we produce for our clients is well-researched, optimized for SEO and executed in a way that is consistent with our client’s goals and brand values.
But generating this type of effective content is almost a full-time job — and one that you don’t have time for. That’s why you need an expert.
As a business owner myself, I understand that your focus needs to rest on your business. Researching up-to-date keywords, creating content on a regular basis, monitoring its impact, and ensuring that the articles published continue to generate new business is the same strategy I use, which is why my company can be relied on to help you achieve the same success. I’ll handle the content work so that you can focus on the actual day-to-day of your business.
Save Time and Focus by Outsourcing Your Content
For Karen Burney, Senior Director of Marketing, TrackMaven, outsourcing writing to a content creation company freed up the time that Burney’s team needed to be able to focus solely on the organization and performance of the content, rather than its creation.
When you rely on blog writing services, you bring on an expert team whose entire job is to understand the core principles of your business, identify a marketing roadmap, and deliver content that brings customers to you.
Working with a blog curation company takes the burden of managing the daily tasks of content creation away from your marketing department, freeing them up to focus on more tailored internal projects.
Content Experts Bring Unique Perspective
A a content provider also gives you access to someone who is able to look at your company from the outside, someone who can sniff out threads of stories and articles that may not have been immediately evident to someone working within the walls.
A great blog writing campaign brings depth of experience to the work, and can take a critical look at your organization and its services, and develop content that explains to your customers and clients why they need it.
Solid blog writing services from Sterling Content can help you make connections and generate 10x growth results, using SEO best practices and bringing years of experience writing for nearly every industry. This is a depth and breadth of experience that’s almost impossible to replicate.
Content strategy is crucial, and it’s the best way to build business in 2023 — with fresh, engaging content.
Want to learn more? Get in touch today, and we can help you revitalize your blog content today.
