How Sterling Content Boosted ABELDent’s Unique Views by Nearly 500%
Introduction
ABELDent, an award-winning, all-encompassing dental management software company, needed to increase site traffic, while also completely eliminating Google Ad spending.
Sterling Content was happy to help. Building ABELDent’s organic Google presence with stellar blog content required a one-two punch: a fresh SEO strategy driven by industry-focused keyword research and A+ articles with an ear to the industry.
Without a single dime spent on Ad Words, we increased their 2019 unique page views by nearly 500%.
Consistent, fresh blog content leads to better search engine results, especially for highly competitive industries, but this only works when content quality matches content quantity.
With no investment in Google Ad Words, we needed to build ABELDent an SEO growth engine to identify and validate content ideas by targeting industry-specific keywords.
Our relevant, engaging, keyword-focused articles attracted potential ABELDent clients to content they actually wanted to read, leading them to software solutions they actually wanted to buy.
Background
Approach
Turning more attention to ABELDent’s site required sharp, relevant blog articles tailored to the interests of the industry.
To write content people truly wanted to read, we first identified the industry-specific Google search terms that ABELDent’s prospective clients actually use every day.
We built a campaign to revitalize ABELDent’s blog and produce regular, buzzworthy articles that would boost organic Google rankings.
Sterling Content really blew us away with their keyword-centric approach and top-tier blog posts. Tyler really worked to ensure each article sounded like it was written by an industry expert.
Dental Management Software isn’t the most exciting topic, but he made each blog post unique, topical and on-brand. And a 5x increase in traffic is hard to ignore!
Derek McCrone | Marketing Automation Manager at ABELDent, Inc.
Solution
Our blog management and content creation campaign gave ABELDent a fresh, engaging voice that resonated with users and opened customer wallets, without any Google Ad Word spending.
These articles helped the client deliver industry expertise, important news, and product updates – all relevant to the interests of their users, which resulted in big metrics and even bigger savings compared to Ad Words.
We solved the equation: SEO keyword integration + metadata boosts + dwell time improvements + killer content = a 500% ABELDent brand awareness bump.
Abeldent 2019 Quarterly Metrics by %
Results
Unique Page Views Up
Average Visit Time up
Bounce Rate Down
IMPROVE:
