AUDIBLE TRIPLES YEAR-OVER-YEAR GAINS IN 2021 WITH THE HELP OF STERLING CONTENT
HERE’S HOW WE HELPED THE WORLD’S LARGEST AUDIOBOOK PRODUCER BOOST YEAR-OVER YEAR REVENUE BY $82 MILLION
Introduction
Audible, Inc., the world’s largest producer of audio content, wanted to increase its 2020 year-over-year sales and membership numbers. As part of a major marketing campaign, they asked Sterling Content to help increase site traffic, boost audiobook revenue, and ignite customer engagement with a blog overhaul.
So we rolled up our sleeves and delivered an attention-grabbing blog curation campaign that helped Audible triple their revenue uplift to $123M, up from $41M the year before.
Audible is the largest retailer of audiobook content in the world, holding 41% of the global market share. To satisfy stakeholders, Audible prides itself on steady annual growth.
Seeking to correct a lull in revenue growth from 2019-2020, Audible invested in a major marketing overhaul in 2020, and brought us in to revitalize its blog article content.
Big companies expect big results, and Sterling Content set out to deliver in a major way.
Background
Approach
Encouraging readers to open their wallets would require a major increase in consumer engagement.
So naturally, we approached the challenge from a consumer perspective. We asked ourselves two questions: what product destinations should these blog readers be visiting, and how do we create a content road map to get them there?
We started by developing sleek, attention-grabbing content highlighting new and underperforming titles in trending genres. We focused on the top keywords and produced magnetic articles to ignite engagement and fire up sales figures.
Sterling Content’s creative approach to Audible’s blog curation produced a measurable improvement in site presence, spotlighting underselling titles and series to help drive subscription sales.Heather Berstein | Acquisition Marketing at Audible, Inc
Solution
We created the kind of content readers couldn’t live without. Our relevant, engaging, keyword-driven articles created a sonic boom in customer engagement, turning their attention to the hottest new titles and kickstarting interest in underperforming titles.
In one year we turned Audible’s slump into a major success story. Our content put fans in the stands and kept them there, turning potential clients into lifelong listeners.
We helped Audible triple their sales and subscription uplift from 2020-2021, starting a trend that hasn’t slowed down since.
Audible's $82 Million Year-Over-Year Revenue Uplift, 2020-2021
Sources
statista.com/statistics/249854/audiobook-industry-size-in-the-us/
goodereader.com/blog/audiobooks/amazoncontrols-41-of-the-us-audiobook-market
Results
INCREASED VISIBILITY
INCREASED RETURN VISITS
Increased Year-Over-Year Revenue to $123M
IMPROVE:
