You already know that a well-maintained, regular blog is a powerful marketing tool. But get ready for a hard fact: running a blog that people actually want to read requires a lot of time and effort. And there’s nothing worse in business than investing time, energy and money into a zero-yield effort.
But don’t worry. Sterling Content can help.
We provide engaging, on-going and — most importantly — relevant blog content that will not only help people find your website, but also ensure that what they’re reading actually entices them to open their wallets.
Let’s take a look at how a blog curation campaign can help you boost your company’s Google ranking and bring people to your site who are already interested in your product or service.
A blog helps with conversion rates
The key to increasing your conversion rate is knowing your audience. It’s obvious that your audience will be interested in your product or service — or else why come to read a blog about what you offer. However, a well-researched and carefully-curated blog does a whole lot more. It actually leverages Google’s algorithm and leads people to you … specifically people already searching for terms related directly to your business.
Think of it like this … Google privileges websites that update more often. But how often can you really update a products page or an about us section? Not that often.
Every time you create and publish a blog post, on the other hand, it’s one more indexed page on your website, which means another opportunity for you to show up on Google’s search engine results page (SERP). This makes you easier to find online, especially by people who are already curious about your product or service.
A blog can answer questions your clients are already asking
Your potential customers are not going to read a blog post if it isn’t related to their needs and concerns. So a lacklustre blog that barely publishes articles or doesn’t put research into relevant keywords might as well not exist.
Top-tier blog writing services actually take the time to research what your potential clients are already searching for on Google, and then builds content related to the very search terms they’re using. Essentially, SEO-conscious blog content builds a road map for your clients and leads them where they already want to go.
They already want to hire you, but they don’t know how to find you. That’s where we come in.
Over the years, Google’s search algorithms have continued to evolve and that means Google continues to raise the bar on what constitutes a relevant article. SEO-driven content is not just about the articles themselves — but also how engaging they are, how long the user spends reading the post, and how many high-powered links are included in the copy.
For example, if you hire a specialist like Sterling Content who writes content that approaches your industry with a unique perspective or provides more value than other websites (i.e., your competitors), your site will automatically rank better and make you easier to find.
Not only that, but when people find your articles organically, and they discover that your business can help them solve a problem, you’ve already locked in a lead. It’s a conversion win-win.
A blog service ensures consistency and frequency
One of the most common reasons why blog efforts fail is because most companies don’t have the time to stick to a diligent blog campaign. Many blog readers love to know when they can expect new blog entries, and as I mentioned before, Google loves fresh content, so running a blog requires careful planning. Each blog post post should:
- Clock in at 750+ words (or 1000+ for best results!) to maximize engagement and dwell time
- Release on a strategic schedule (industry secret: preferably weekly!)
- Be embedded with images, videos and infographics
- Be full of super-powered links to other pages on your site
- Contain links to authoritative external sites
Increasing the frequency of blog posts is important as it generates more opportunities to drive traffic and boost Google ranking, but you also need to ensure that each post pleases Google’s ever-changing algorithm.
In 2023, a blog isn’t just a popular method to share information and connect to relevant audiences — it’s also a key marketing channel to generate leads, convert those leads, and give your sales team evergreen content they can point to directly.
Business blogging is a great way to improve your brand’s authoritativeness, visibility and popularity. If you want to run a successful business, you need to run a successful blog.
Get in touch with us and we’ll help you set a roadmap to successfully build your killer blog today.
