It’s impossible to overstate how intertwined content is with SEO (AKA search engine optimization). Without regular blog content, search engines like Google won’t have enough indexed pages to refer to when people search for keywords — and that means you won’t show up as part of their Google search.

In other words, the more blog content you produce on your website, the more likely people will find you when searching for keywords related to your products or services. If you don’t have a proper SEO-backed blog strategy, than the pages on your website will never be seen or shared by anybody.

SEO empowered blog content not only improves your visibility on Google, but it also drives organic traffic to your website, bringing people to your products and services who are already curious and ready to open their wallets.

Investing in search engine optimized blog content creates real value and unbeatable ROI.

What is SEO content? 

Simply put, optimized content can include:

  • Blog posts 
  • Articles 
  • Whitepapers 
  • Case studies, and
  • Product descriptions

By producing content like this on a regular basis, Google privileges your website, and ranks you higher on the search engine results page. Without this investment in optimized content, Google will be working against you. But with the right blog management campaign, you can hijack Google’s algorithm and attract more potential customers because they will be almost 10x as likely to find you as they’re searching for the very thing you offer.

SEO content stands apart from regular blog content because it is created with search engines in mind. 

The sweet science of SEO empowers your blog content — charming Google into declaring your site relevant and valuable enough to be positioned on the first page of the search engine results page (SERPs).  

How do you write SEO content? 

First, we need to take quality into consideration.

SEO content must include high-quality copy that is useful to the reader. User experience is an important factor in how Google decides which content it will rank in the top positions of the search engine.

An expert blog curation company like Sterling Content will sit down with you and develop a content road map before any articles get written.

A content expert will conduct keyword research to determine what questions people are already asking online, and then tailor articles that present answers to those questions — and guess what, the answer is your business.

The right content will approach topics relevant to your industry in novel ways, providing fresh perspectives. Essentially, good content means users actually want to read it.

Hitting the SEO content bullseye means balancing what readers want with what Google wants. It’s not easy, but it’s something we’re quite good at.

Factors to Consider:

  • Length. Longer posts, usually articles between 750-1500 words, have been proven to rank better on Google because the longer the article, the more likely it is to provide useful information. Of course it still needs to be readable, which is why good SEO content breaks up paragraphs every 2 to 3 sentences.
  • Readability. Google privileges writing at a certain reading level, which automatically makes it easier to understand. Have you ever good to Google link only to be lead to an article that is nearly unreadable, or filled was laughable errors? This content was likely outsourced from overseas on a dime. If junk content makes you click away, the same can be said for your potential clients, so just remember that good, readable content brings eyes to the page, generating solid leads.
  • Tone of voice. Another important factor to consider is the tone of your blog’s copy. A professional writer knows how to provide informative, relevant content, while also keeping readers engaged.

You are reading this article because each section is giving you information didn’t have before in an attractive tone. We can do the same for your site. And you know you can trust our content because of our incredible portfolio of satisfied clients from Scotiabank to Audible.

What is Keyword Targeting?

Let’s just say, for example, that your company sells fair trade coffee. Your first instinct might be to target keywords that you think people are typing in to Google, such as ‘fair trade beans,’ ‘popular fair trade coffee,’ etc.

But keywords like this are often hard to rank for because so many other fair trade coffee companies are trying to target the same words.

This is where something called longtail keywords come in. While they’re a bit more challenging to incorporate into your copy, and they take a lot of research time, it’s a great way to snag new readers and put your brand on their radar.

Longtail Keywords Answer Reader Questions

Here’s an example: Sterling content conducts keyword research into phrases people actually type into Google, and we learn that ‘how do I find fair trade products in Toronto’ is a popular search term.

Then we write a series of articles on your site talking about recent developments in fair trade products in the city of Toronto generally, including one article on local co-ops and another on government grants for fair trade vendors. These articles would cover the general, but also link to you when it came time to point to specific products.

Readers come to learn about the story, then they discover the coffee angle, and it’s your landing page (this is where links will be provided to the products you serve).

Now, somebody who’s searching for general fair trade lifestyle articles will find you, and find themselves exploring what you have to organically and with natural curiosity. All because you inserted longtail phrases into your content and focused on industry questions at large.

Blog Content Helps You Stand Out in Your Industry

Whatever the size of your business, regular blog content is an effective way to show expertise in your industry, and build trust with your contemporaries as well as your customers. A blog can serve as an attractive portfolio showing off what your business can do. The best blog curation services won’t just write articles for you, they will be brand ambassadors.

At Sterling Content, we first conduct the SEO research that generates optimized keywords and helps us learn the most common questions users are asking on Google related to your industry. Only after we’ve gathered this key info do we then build informative articles that actually answer those questions. Not only does this drive more users to site, but it also demonstrates your expertise in your field. And that’s a win-win.

Blog management services provided by Sterling Content are custom tailored to you, the client. We don’t just scan your website and post articles about your products or services. We actually want to talk to you or your marketing department to learn exactly why you are so good at what you do. We then turn that into beneficial content establishing you as a thought leader in your industry.

This type of content proves your status in your industry, and also helps you build up trust with new customers.

Want to learn more? Get in touch with us today.